The idea of creating a potent hair care line occurred to founder Cynthia Diogène as she was traveling the world and always trying to find the perfect mixture to keep her hair healthy and moisturized.

She understood the key to healthy hair growth was in an all plant based formula. The mission to create a unique concoction and grow her hair in protective styles while being a busy career woman began.

After many attempts, the secret combination of the Floral Rice Water and the Herbal Oil came to life! Her family and friends were astonished to see how longer her hair grew only within few months. The solution to a problem then fueled a business idea.